Today I had a meeting with our external online team to present a Social Media strategy for one of our small business programs. I was basically told that Social Media cannot be used as a value proposition for our small business clients. What I have learned over my experience over the last 10 years is [...]
Filed under: Social Media | Tagged: Communications, Facebook, Social Media, Strategy | 4 Comments »
Common Communication Strategies It has been my experience over the last 10 years most corporate intranets are modeled in the following fashion; new information comes into the intranet group and is then coded and released for general consumption. Before information is released to the internal network it will go through a variety of checks and [...]
Filed under: Social Media | Tagged: Change, Communications, Information Sharing, Intranets, Strategies | Leave a Comment »
For my company it’s no longer a nice-to-have. Within the next five to 10 years, our younger workforce will expect us to match the pace of the Internet and deploy social media tools. If we don’t our messages will not be heard. Although social media tools have been around for a few years, Social media [...]
Filed under: Social Media | Tagged: Communications, Employees, Facebook, Forums, Social Media, Twitter, YouTube | Leave a Comment »
Today was my first day back at work after a long over due vacation and as usual it didn’t disappoint. My inbox had over 450 emails that required responses and I was booked for three back-to-back meetings. But the one thing that fired my up today was determining the future roadmap for our corporate Intranet. [...]
Filed under: Social Media | Tagged: Facebook, Intranet, Social Media | Leave a Comment »
The thing that I found interesting this weekend during my weekend surf through YouTube was a video by President Obama. The three-and-a-half minute video entitled “A New Year, A New Beginning.” was directed to the Iranian people. Barack Obama is trying bring the U.S. and Iran relations closer together by addressing the people directly. Obama [...]
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I have determined that there are many reasons why businesses haven’t adopted Social Media into their overall communications strategy. Be it skepticism, lack of funding or no internal support from upper management. These delays to jump into the Social Media world could be a blessing. Businesses need to consider how Social Media will be part [...]
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