I’m Zapping Twitter…

In order for me to stay current I tend to spend several hours everyday searching for new tools that could potentially help me with organizing my media. I came across one today that has a nice blend of features that will help you manage your Twitter account.

Finding the 10% of your market already sold on your product…

Social Media networks are the new marketing channel of choice for cutting edge firms across all sectors. However, to use this medium, it is imperative that your marketing message reaches out to the influencers or “Passionistas”.

NHL Playoffs is going Social…

In one of my tweets yesterday I promised that I will be introducing my concept of “Personalizing your Brand”. Well, it will have to wait another day because the playoffs have started! First off, I would like to thank Chris & Aaron from my web team for the great work in delivering this years edition [...]

“Blue Print” for change – personalizing your brand

Tuesday I had the great pleasure of hearing a presentation from Tony Chapman founder of Capital C. Tony’s firm may be best known for the “bride has massive Hair Wig Out” YouTube video that created such a buzz a few years ago. The video was viewed 2.8 million times in just two weeks. It was [...]

Connecting with your employees through Social Media

Today was an awesome day! It started off with my VP greeting me at the door and showing his appreciation for my efforts in 2008. Next, it was my Director pointing out the main successes that were achieved and finally I had the opportunity to show my gratitude to my staff. What a great way [...]

Facebook Connect vs OpenID — Which will win?

It’s been a few days since my last post and I must say that I have calmed down considerably since my meeting on Monday. Several things that I got to do over the last few days made the week completely worth it. Firstly, I was able to give a Social Media 101 crash course to [...]

Facebook skeptics…

Just wanted to post something short and sweet today. I’m still a little perturbed about my meeting at work on Tuesday, so I decided to post some opportunities the new Facebook layout proposes for businesses. My theory is that if I can potentially present sound principles that shift traditional thinking it may become easier to [...]

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