On many occasions I have written about how businesses need to adopt social media tools within the workplace to help facilitate connections between their employees. Well, this week we did just that by introducing “The super-fun make a commercial and win an awesome prize employee video contest“.
The objective of the contest is to market our products and services to our employees so they are more aware of what we have to offer Canadians. Canada Post has great products like epost, Picture Postage, Xpresspost and smartmoves. Some are more well-known than others, but they’re all worth bragging about. The contest is all about being creative and having fun in this great age where it’s easy to make and post videos, and use social media to share it!
Employees will be uploading their video entries into the YouTube contest channel where the world can comment, vote, or post video responses. Entries will be received until September 30, 2009 and the submissions will be judged using the following criteria: originality and creativity, brand appeal and awareness. The finalists’ videos will be posted to YouTube on October 12, 2009 where the general public and employees will be able to rate their favorites. All finalists’ will get a Panasonic HD video camera and the grand prize winners (chosen by the general public and employees) will win a trip to the 2010 Vancouver Winter Games.
YouTube is only one of the social media platforms that will be used during contest. Twitter and Facebook will be used to spread the word virally to as many people as possible. A contest page has been setup on Facebook for people to become fans and to receive real-time updates from YouTube. Twitter will be used to transmit the updates from YouTube into Facebook. Because we have automated the process of publishing updates the contest will utilize two social media platforms at the same time thus increasing the viral factor. Spreading the contest virally is a great way to “personalize our brand” and is a great strategy to get the word out about our products or services. This contest has the potential to drive a massive amount of traffic and awareness to the four products being advertised in this campaign.
It is uncertain how this will all play out with our employees but I’m excited that they’ll be able to participate in something that could actually make a difference and at the same time have fun doing it!
Please take a moment to watch our introductory video to the contest and leave a comment to tell me what you think.
Your probably asking yourself “how can I follow the contest on YouTube, Facebook, and Twitter?”
Here are the links:
YouTube: http://www.youtube.com/yourownvideo
Facebook: http://www.facebook.com/pages/Your-Own-Video/90582651503
Twitter: http://www.twitter.com/yourownvideo
Filed under: Social Media | Tagged: canada post, Communications, Employees, Facebook, Marketing, Social Media, Twitter, YouTube
I think your ideas will greatly improve employer, employee relations. Many of us at the bottom, feel like robots in our job and that can be dangerous for a companies prosperity.
Hey Brian,
I think that a few of us Athletes should try to make a commercial too! Can you fire me some more details on this? Actually, I think the only thing I need to know is how long should it be????
Think it might be kinda funny doing a commercial about Xpresspost evenlopes…the one that I’m actually featured on!
R.
Sorry for the delay in getting back to you Ryan.
I think that would be an awesome idea. Go to canadapost.ca/employees and click the contest link to learn more and how you can submit a video. Now please note that you can’t win…
Let me know if you have any questions
Hi Konstantin, what specifically are you looking for?
Hello, can you please post some more information on this topic? I would like to read more.